Remarketing with Google Ads: Strategies to re-engage past visitors

If you've ever wondered how to re-engage those visitors who came, saw, and didn't convert, this post is for you. Let’s make sure your audience doesn't slip through the cracks, as we delve into the exciting world of remarketing with Google Ads.

Why remarketing?

First, let's talk about why remarketing is so crucial. Did you know that only 2% of web traffic converts on the first visit? That means a whopping 98% of visitors leave without taking action. Remarketing helps you tap into that vast pool of potential customers by keeping your brand in front of bounced traffic after they leave your website. It's like giving them a gentle nudge, saying, "Hey, remember us? We have something great for you!"

Getting started with Google Ads remarketing

1. Set up your remarketing tag

To start remarketing with Google Ads, you need to add a remarketing tag (a small piece of code) to your website. This tag collects data on visitors, allowing you to create targeted remarketing lists.

• Tip: Place the tag on every page of your website to ensure comprehensive data collection.

2. Create remarketing lists

Remarketing lists are groups of people who visited your site. You can segment these lists based on specific actions visitors took, like visiting a particular page or adding items to their cart.

• Example: Create a list for users who visited your pricing page but didn't make a purchase. They’re interested but need an extra push.

Crafting remarketing campaigns

1. Dynamic remarketing

Dynamic remarketing takes personalized advertising to the next level by showing ads that include products or services your website visitors viewed. This strategy is particularly effective for e-commerce businesses.

• Fun fact: Personalized ads have a higher click through rate (CTR) than their counterparts, and they reduce wasted ad spend.

2. Offer incentives

Everyone loves a good deal. Use your remarketing ads to offer special discounts or incentives to past visitors. This can be the nudge they need to return and convert.

• Example: "Forgot something? Come back and enjoy 10% off your next purchase!"

3. Sequential messaging

Guide your audience through the funnel with sequential messaging. Start with a gentle reminder, followed by showcasing benefits, and finally, a strong call-to-action (CTA).

• Tip: Space out your messages over several days to avoid overwhelming your audience.

4. Exclude converted users

To ensure your budget is spent wisely, exclude users who have already converted from your remarketing lists. There’s no need to target someone who’s already completed the desired action.

• Tip: Regularly update your lists to keep them fresh and relevant.

Measuring the success of you retargeting strategies

1. Monitor key metrics

Keep an eye on key metrics like CTR, conversion rate, and return on ad spend (ROAS). These indicators will help you gauge the effectiveness of your remarketing campaigns.

• Did You Know? Remarketing can lead to a 161% increase in conversion rates!

2. A/B testing

Experiment with different ad creatives, messaging, and incentives. A/B testing helps you identify what resonates best with your audience.

• Example: Test different headlines or images to see which ad version performs better.

Keep the Conversation Going

Remarketing with Google Ads is a powerful strategy to re-engage past visitors and turn interest into action. By setting up remarketing tags, crafting compelling campaigns, and continuously measuring your success, you can make sure your brand stays top-of-mind for potential customers.

At Prism Digital Inc., we’re all about maximizing your marketing efforts and driving results. If you need help setting up or optimizing your remarketing campaigns, our team of experts is here to assist you every step of the way.