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Paid Search & Social

Get Your Content in Front of the Right People & See Better Results

Your buyer personas are ready and waiting for your content, but how can you guarantee they see it? Keyword Research identifies the language that resonates most with your buyer personas around pain points, your solution, and your brand. Once you determine the content that drives the most conversions, you can create and execute paid search and social campaigns that amplify these results.

Increasing Your Visibility

Paid search advertising can be a valuable digital marketing tactic, particularly for small businesses. With 27% of website traffic coming from paid search, it’s important that you get seen on search engines for queries related to your business, so that you can drive visitors to your website, generate leads, and increase brand awareness.
Paid Search & Social

We Act on Insight

Paid search is a crucial component of your marketing mix, and at Prism Digital, we will ensure that your hard-earned dollars are working for you, not against you. There’s truly nothing more frustrating than spending money and not obtaining the qualified leads you need. How can Prism optimize your results?

Firstly, we will audit your account to see what is working, analyzing the data to deliver actionable next steps:

  • Are you attracting the right people with the keywords you're going for?
  • Are you attracting the quality leads you need/want?
  • Is your landing page doing what it needs to do to convert those people that clicked on your ad?
By taking a step back and looking at your paid media holistically, we will be able to build a strategy from the ground up. Maybe you'll realize Google Ads isn't for you or your business - better late than never right? And the best thing about paid efforts? They’re extremely flexible. With rapid access to data, we can shift funds around to focus your investment on the campaigns that perform best.

Unsure Which Ads Are Right for You?

Often, we suggest using a mixture of paid search ads and paid social ads. This is the best way to maximize your revenue and sales and reach a wider audience on both search engines and social media platforms.

As a result, we can work together to boost your online visibility, drive traffic, and generate more conversions for your business. 

Ready to Grow Your Business?

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