HubSpot's Marketing Hub
Implementation
Where All Your Marketing Comes Together
With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.
With a suite of robust tools, the platform provides a centralized hub for content creation, allowing you to craft compelling blog posts, website pages, and social media content. Its SEO optimization tools enhance online visibility, while the integrated lead generation features, such as customizable forms and landing pages, facilitate the capture of valuable prospect information.
Onboarding vs. Implementation
HubSpot onboarding refers to the initial orientation and introduction to the platform. It includes a stock setup of out-of-the-box features and some training for how to use the software.
HubSpot implementation involves the strategic configuration and customization of HubSpot to align with the specific needs and goals of your business.
It is the difference between spending months, if not years, customizing a new, unfamiliar system on your own vs. hitting the ground running because an expert already did it for you.
Our Implementation Process
1. Discovery and Design
During an initial consultation, Prism will meet with your team to gain an in-depth understanding of the types of marketing you already have in place. We’ll chat to you about what things have worked for you in the past and where you’re looking to take your marketing in the future. We'll validate that what you need is possible and let you know what limitations exist and how we can work around them.
2. Account Setup
Experienced in a wide variety of migrations and implementations, our expert team help you with the initial set up of HubSpot, ensuring that you don’t miss any important settings or features along the way.
3. Custom Data Setup
With HubSpot’s default data structure, it's not a case of one-size fits all. We will ensure that any data that you need to bring over—such as contacts, companies, and deals—has a home in HubSpot.
4. Integration
Have you ever stopped to wonder how much time, money, and data you are losing because your marketing software solutions are not integrated? We will ensure that all of your data flows from one platform to another, so that you can use synced data in your marketing.
5. Migration
Migrating your current website can be done without breaking links or interrupting the look and feel you are already known for. If your existing assets are in need of an upgrade, no problem! Prism can assist with copy, editing and redesigning.
We can help you migrate:
- Emails
- Active and static lists
- Landing pages and forms
- Workflows
6. Custom Reporting
Our analytics specialists will show you how you can best track the metrics that matter most to your business with custom dashboards and reports within HubSpot. Here you will be able to monitor traffic analytics, content analytics and campaign analytics.
With all of your customer data in one place, it will become clear to you what attracts attention and successfully converts prospects into customers. This will set you up for success and drive your sales and marketing teams towards shared goals.
Supporting Your Team
Ensuring your team knows exactly how your new platform works is crucial for your success. Our team will always make sure to walk you through what we've set up, what you can expect and show you exactly how everything is meant to function. We can help you get to grips with:
- Efficient navigation
- Content creation
- SEO optimization
- Forms and landing pages
- Lead nurturing
- Email campaigns
- Marketing automation
- Scheduled publishing