Why is SEO important for B2B SaaS?

What is SEO?

Let’s start by addressing the most obvious question: What the heck is SEO? Well, SEO stands for ‘Search Engine Optimization’, which is a set of processes aimed at improving your website’s visibility in search engines (such as Google). In simple terms, SEO refers to the process of improving your website’s position so that more people will see it.

These days, SEO is considered an essential marketing activity.

How important is SEO for your B2B SaaS business?

68% of online experiences begin with a search engine, making search engines one of the biggest traffic sources to most websites. Without a solid SEO strategy in place, it’s easy for SaaS businesses to get lost in the crowd and miss out on potential customers. After all, only 0.63% of Google searchers will click on results any further than the first page. 

In order to get yourself seen on page 1 of the search engine results pages (SERPs), and increase traffic to your website, you’ll need to rank for relevant keywords. Ultimately, this will put your business in front of the right audience and ensure not only organic traffic, but high-quality website visitors. 

For SaaS businesses, that means people searching for: 

• Information about software 
• Software products similar to yours 
• Pricing of software
• Content related to a software product

Benefits of doing SEO for B2B SaaS

Here are some of the reasons why you would need SaaS SEO for your company:

🔎Increased online visibility

When it comes to driving growth with SEO, increased online visibility is key. When you leverage targeted SEO strategies, you reach the top of search engine results pages (SERPs), meaning you’ll have more eyes on your product or service offerings, which can lead to higher conversion rates and better ROI over time. 

🔎More organic traffic

By increasing your SaaS company’s visibility in SERPs, SEO can drive more organic traffic to your website. As an approach to growth, it’s both scalable and predictable.

🔎Increased credibility and trust

When potential customers see your site at the top of SERPs, they naturally view your company as being more credible and trustworthy than those further down the page. Want to look like you’re an authority in your industry? You need SEO!

🔎Competitive advantage

It’s unlikely nowadays, but if your competitors aren't doing SEO, you can get ahead by implementing an effective SEO strategy. By keeping an active watch on what they’re doing, you’ll also be able to adjust your strategy to stay ahead of them. 

🔎Improved customer engagement 

Optimizing key website elements like title tags, meta descriptions, and headings can make it easier for potential customers to find relevant information on your SaaS company’s website. In turn, this improves customer engagement and drives conversion rates up, up, up!  

🔎Improved ROI

SEO is a long-term investment in exponential growth. Taking, on average, 3-6 months to gain traction, SEO will attract you more organic traffic without spending money on paid advertising, saving you a lot of money in the long run.

Saas SEO best practices

Have you read our SaaS Digital Marketing Guide? We have extensive experience working with B2B SaaS companies and it shows! By following the best SEO practices below, your B2B SaaS company can ensure consistent results and reduce your cost per acquisition:

• Set measurable KPIs and goals
• Carry out keyword research to identify the right keywords to target
• Optimize your website’s on-page SEO
• Publish high-quality, keyword-rich, and topically connected content
• Promote your content through outreach and link building
• Continuously monitor your SEO progress and adjust your strategy as needed

Need some help from the experts? Partner with Prism, and we’ll design a unique SEO strategy to best fit your business. Beginning with topical research and intelligence gathering, we will create content that establishes credibility and trust within the SaaS industry. Our search engine optimization specialists will design relevant website content that encompasses topics and subtopics, which overtime, evolves into a valuable traffic source.

Arrange a call with us today.