Maximizing Your Construction Business’s Social Media Impact

Social media might not be the first thing you think of when it comes to construction, but it’s an incredibly powerful tool for building your brand, connecting with clients, and showcasing your expertise. With billions of users on platforms like Facebook, Instagram, TikTok and LinkedIn, the right strategy can take your construction business to new heights.

In this blog, we’ll cover actionable tips and highlight examples from successful companies that have nailed their social media game. Let’s break ground on your social media impact!

Why Social Media Matters for Construction Businesses

Construction is visual, tangible, and relatable—making it perfect for social media. A strong presence helps you:

• Showcase completed projects and in-progress work.
• Build trust by sharing client testimonials and behind-the-scenes content.
• Attract new clients through targeted advertising and organic reach.

If you’re not leveraging social media, you’re leaving tools in the toolbox. Let’s look at how to use them effectively.

1. Showcase Your Work with High-Quality Visuals

Social media thrives on visuals, and construction provides endless opportunities for eye-catching content. Think time-lapse videos of a building’s progress, drone shots of completed projects, or stunning “before-and-after” photos.

Example: Turner Construction Company

Turner Construction’s Instagram feed (@turnerconstructionco) is a masterclass in showcasing large-scale projects. They use high-quality images and videos to highlight completed projects and community initiatives, driving engagement while building trust with their audience.

Pro Tip: Invest in professional photography and editing. Even a smartphone with good lighting can work wonders, but don’t skimp on quality.

2. Engage Your Audience with Stories and Videos

Instagram Stories and Facebook Live are excellent for giving followers a behind-the-scenes look at your work. Show your crew in action, share updates from job sites, or host Q&A sessions where potential clients can ask questions about your services.

Example: PCL Construction

PCL Construction (@pclconstruction) excels on LinkedIn by sharing employee stories, videos of ongoing projects, and updates on sustainability initiatives. Their posts not only highlight their expertise but also humanize their brand by showcasing the people behind the work.

Pro Tip: Use captions and subtitles on videos to ensure your content is accessible to all audiences.

3. Build Trust with Client Testimonials

Client testimonials are gold on social media. Post short video clips of happy clients talking about their experience or create carousel posts featuring quotes from satisfied customers.

Example: Beach City Stairs

Local construction businesses often succeed by emphasizing community connections. Beach City Stairs (@beachcitystairs) shared a walk-through reel on Instagram of them returning to the home of a happy customer to complete further work and give a tour of the original job. 

Pro Tip: Keep testimonials authentic. Overly polished or scripted content can feel less relatable.

4. Use Social Media Ads to Target Specific Audiences

Platforms like Facebook and LinkedIn offer highly specific targeting options. You can reach potential clients based on location, industry, or even interests like “home renovation” or “green building.”

Example: Skanska

Skanska (@Skanska) uses LinkedIn ads to target decision-makers in commercial real estate. By promoting their expertise in sustainable building practices, they’ve positioned themselves as leaders in the industry.

Pro Tip: Start small with your ad budget and use A/B testing to see which content resonates most with your audience.

5. Showcase Your Company Culture

Social media isn’t just about attracting clients—it’s also a great way to recruit talent and show off your company culture. Highlight team-building events, employee milestones, and community initiatives to humanize your brand.

Example: DPR Construction

DPR Construction (@dprconstruction) shares Instagram posts about their company culture, including team outings, employee highlights, and diversity initiatives. This not only attracts clients but also appeals to potential employees.

Pro Tip: Make sure your posts align with your brand values. Authenticity always wins.

6. Leverage Hashtags to Expand Your Reach

Hashtags make your content discoverable to a wider audience. Use popular hashtags like #ConstructionLife, #BuildingDreams, and #HomeRenovation along with niche tags specific to your projects.

Pro Tip: Research trending hashtags in your industry and test different combinations to maximize engagement.

Let Prism Digital Help You Build a Winning Strategy

At Prism Digital Inc., we specialize in helping construction businesses maximize their digital presence. From crafting stunning visuals to running effective ad campaigns, we can help you turn your social media into a powerful marketing tool. 

Ready to elevate your brand? Contact us today to get started!