Our favorite SEO statistics for 2023

Are you curious about the state of SEO in 2023? If you’re trying to understand if SEO is right for your business, these SEO statistics should be enough to convince you, while also providing some good benchmarks for building your company’s SEO strategy.

📣5 powerful SEO statistics for 2023

These are the top general SEO statistics we think you should know:

📣68% of online experiences begin with a search engine. (BrightEdge)

📣0.63% of Google searchers click on results from the second page. (Backlinko)

📣92.96% of global traffic comes from Google Search, Google Images, and Google Maps. (SparkToro)

📣SEO drives 1,000%+ more traffic than organic social media. (BrightEdge)

📣60% of marketers say that inbound (SEO, blog content, etc.) is their highest quality source of leads. (HubSpot)

☝️Ranking statistics

Some of these may surprise you! 

☝️The average top-ranking page also ranks in the top 10 search results for nearly 1,000 other relevant keywords. (Ahrefs)

☝️The average page in the top 10 is 2+ years old. (Ahrefs)

☝️90.63% of pages get no organic search traffic from Google. (Ahrefs)

🔗Backlink statistics

Google claims that backlinks are one of its top three ranking factors. But what do the statistics say?

🔗Generally speaking, the more backlinks a page has, the more organic traffic it gets from Google. (Ahrefs)

🔗The average cost of buying a link is $361.44. (Ahrefs)

🔗The vast majority of pages have no backlinks. (uSERP)

🗝️Keyword statistics

Here are some statistics about how people are searching on Google.

🗝️Around 8% of search queries are phrased as questions. (Moz)

🗝️94.74% of keywords get 10 monthly searches or fewer. (Ahrefs)

🗝️0.0008% of keywords get more than 100,000 monthly searches. (Ahrefs)

📍Local SEO statistics

Outranking national brands in search results is no longer impossible in the world of SEO. These statistics show us how local SEO is being used.

📍35% of consumers in the U.S. use the internet to search for local businesses multiple times every week. (Statista)

📍76% of people who search on their smartphones for something nearby visit a business within a day. (Think With Google)

📍When looking at local search results, photos are the confounding factor influencing consumers’ decisions about a business. (reviewtrackers)

Mobile SEO statistics

Mobile search rankings are more important than ever, and we have the statistics to prove it!

📱51% of smartphone users have discovered a new company or product when conducting a search on their smartphones. (Think With Google)

📱72.6% of internet users will access the web solely via their smartphones by 2025. (CNBC)

📱60.9% of website traffic comes from mobile devices. (EXPLODING TOPICS)

SEO is impacting your business today

While some may argue that SEO is dead, the reality is that SEO is still very much alive! Sure, Panda, Penguin and Hummingbird have made it very difficult to cheat the system, but each of these algorithm updates has moved SEO from a manipulative marketing practice to an art form that combines branding, content creation, organization, IT, and content promotion to drive highly-qualified visitors to your website.