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The outcome of giving a good impression in emails goes a long way to connect with potential business contacts or customers. Starting a new relationship? It’s all about making good first impressions—or else it’ll be “Buh-bye!” to you.
So, if you wanna get started sending welcome emails like a pro, read on to see what to include in that first email—we’ve even included five awesome examples!
What the heck is a welcome email anyway?
A welcome email is the first email you receive after signing up, subscribing, or submitting your email to an online store. It’s important as it is the first impression a company makes with a new customer, blog subscriber, or newsletter subscriber via email. Welcome emails can deliver videos, special offers, a sign-up form, or just a friendly hello to establish a relationship with a new contact.
Another thing to consider is that welcome emails also have high open rates—they’re 86% more effective than a company’s other promotional emails. As your brand’s first impression, welcome emails should be informative, engaging, and friendly to start the relationship out strong.
One of the most important emails you’ll send as an eCommerce company, welcome emails do a few things:
- Thank your new subscribers for signing up.
- Introduce or provide extra information about your products.
- Suggest other relevant products and encourage engagement.
What are the essential components of a welcome email?
When crafting a welcome email, be sure to include:
- A strong subject line: Grab their attention with a clear and simple subject line that reflects your email’s goal. You can get a little creative here, but try to keep it short and on brand.
- Links to other products or resources: If recipients are interested in other products you offer, or your brand has a blog or other helpful resources, share those links in the welcome email.
- Ways to modify preferences or opt-out: Offer visitors the opportunity to modify their preferences for when they would like to hear from you, or opt-out of your emails altogether if they so choose.
5 examples of welcome emails that will boost brand loyalty
Now that you know what to include in a welcome email, take a look at these five examples to inspire your own campaigns.
1. The welcome email
Why we like it
The Penny Hoarder’s welcome email provides a short and sweet welcome, showcasing their other newsletters with a CTA to set preferences.
2. The lets get started email
Why we like it
Lyft’s simple but vibrant welcome email focuses on giving new customers a feel for the app. "Take a Ride", exemplifies how to use inviting language that doesn't make you feel pressured as a new user.
3. The why us email
Why we like it
Who Gives a Crap’s welcome email is eye-catching and fun. Informing customers that they donate 50% of their profits to global sanitation projects sweetens the deal and drives home their brand message.
4. The video email
Why we like it
Monday.com makes their email sound like a one-on-one conversation between them and their subscriber - smart! If you have a tonne of details that you need to inform your new customer about, embed them on a video.
5. The offer email
What’s to like?
Kate Spade acknowledges how grateful they are to the folks who have actually taken their time to subscribe. It’s a nice personal touch and the 15% off discount code doesn't hurt either!
Make a memorable first impression
By creating a welcome email that sets expectations and shows you appreciate your subscribers, your open rates will increase—as well as the likelihood of your audience continuing to engage with your brand.
Need help getting started? Speak to one of our marketing consultants today. They can tell you what does or doesn’t work based on their experiences and deliver meaningful and actionable insights to get the best bang for your buck!
