Having an online presence is a must for any business, but it’s especially crucial for construction companies aiming to attract local clients. If your construction business isn’t showing up when potential clients search for services in your area, you're missing out on valuable opportunities.
Local search optimization ensures your website appears in front of people looking for “construction company near me” or “best builders in [Your City].” Let’s dive into the three key strategies that will help your construction business stand out: on-page SEO, local keywords, and Google My Business optimization.
On-page SEO refers to the practice of optimizing individual pages on your website to help them rank higher in search results. Think of it as the groundwork you lay to improve your site’s performance, ensuring that every part of your site works to attract traffic and boost your visibility.
Title tags and meta descriptions are the first elements search engines and potential clients see when they search for your business:
Search engines like Google use header tags to understand the structure of your content. Make sure to organize your pages using H1, H2, and H3 tags, with H1 containing your primary keyword (e.g., “construction company in Denver”). Subheadings (H2 and H3 tags) can then include supporting keywords related to your services, like “commercial construction” or “roofing services.”
High-quality images of your work can make a great impression, but don’t forget to optimize them for search engines. Compress image file sizes to improve site speed, which is a ranking factor. Use descriptive filenames (e.g., “commercial-building-Dallas.jpg”) and include alt text with keywords (e.g., “luxury home remodel in Chicago”) to boost your SEO.
Linking within your website is key for both user experience and search engine optimization:
With mobile usage on the rise, Google prioritizes mobile-friendly websites. If your website doesn’t work well on mobile devices, you risk losing potential clients. Ensure your site looks great and functions properly on smartphones and tablets. Tools like SE Ranking’s Mobile-Friendly Test can help you identify and fix mobile optimization issues.
One of the most important elements of local SEO is using the right keywords—those terms that your potential clients are searching for when looking for services in their area. By using local keywords, you’re ensuring that your website attracts people in need of your specific construction services.
Start by identifying general construction terms like “construction company” or “general contractor” and then incorporate location-specific terms. For example:
Including these keywords in your content ensures that people searching for these services in your area find you.
Once you’ve identified the right keywords, place them strategically throughout your website. For example:
To ensure you’re targeting the right keywords, use keyword research tools like Google Keyword Planner, Ubersuggest, or SEMrush. These tools can help you discover high-volume, low-competition keywords that are specific to your industry and local area.
Your Google My Business (GMB) profile is one of the most powerful tools for boosting your local SEO. Optimizing this profile ensures that your construction company appears in local map results and stands out in "near me" searches.
The first step is to claim your GMB listing and verify your business with Google. This is essential for building trust with both Google and potential clients.
Ensure your GMB profile is as complete as possible. Include:
A picture is worth a thousand words, so make sure to add high-quality photos of your completed projects, your team, and your office. Adding videos, especially those showcasing your work or providing tips, will engage potential clients and enhance your profile.
Online reviews play a huge role in building trust with clients and improving your local rankings. Encourage happy clients to leave reviews on your GMB profile. Be sure to respond to all reviews, both positive and negative, with professionalism and gratitude.
Keep your profile fresh and engaging by posting updates, promotions, or showcasing recent projects directly on your GMB profile. These posts appear in your profile and are a great way to keep your audience engaged and informed.
Optimizing your construction website for local searches is essential to attracting local clients and staying competitive in your market. By focusing on on-page SEO, local keyword usage, and optimizing your Google My Business profile, you can ensure that your business stands out when people search for construction services in your area.
Don’t let your competition steal your potential clients—start optimizing today!