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Social media marketing forms part of a well-rounded inbound marketing strategy. You can use it to promote your content, boost brand awareness, and give your business a voice by sharing easy-to-create content including:
- ads,
- infographics,
- short videos,
- user generated content,
- and links to more detailed, high-quality content that answers customers questions or addresses trending topics. Learn more
Engaging with your customers
The very fact that social media networks are open to all, gives you a unique chance to follow your consumers' activities and find out what potential buyers are saying about your business. Persona development and targeting - knowing your target audience, their likes, dislikes, and interests - allows you to create a marketing strategy that packs a punch:
Building brand trust
Social media is more than just a platform to promote your business. It's a two-way street for communication that encourages interactions with your customers and prospects. A results-driven marketing strategy will deliver content that grabs your consumer's attention, creates discussion and forms a strong sense of community around your brand.
Prism Digital’s 8 methods for increasing brand awareness using social media marketing:
1. Have some personality
First thing’s first: your social media presence shouldn’t look like everyone else’s. And while this may seem obvious, many brands play it totally safe and fall into the trap of becoming robotic. Using humor, asking questions, sharing user generated content and identifying (and sticking with) your brand colors will give your business a distinct voice and help your followers immediately recognize you.
2. Refine your profiles
When consumers glance at your social profiles, they should be able to understand what you’re all about, instantly. You may only have a few seconds to grab someone’s attention and say “Hey, this is who we are,” so keep your bios succinct and your logos and cover photos consistent and recognizable.
3. Stand out from the crowd
A bit of creativity can score you major brownie points with followers. Try not to overdo it with the generic stock photos - afterall, it’s likes and shares you’re after!
4. Stop, collaborate and listen!
Tagging (@ mentioning) is a brilliant brand awareness strategy because it only takes about half a second and instantly amplifies your content. Whether it’s responding to followers’ comments, collaborating with other businesses or giving members of your team a shout out, personability is a surefire way to make a positive impression on potential customers.
5. Use hashtags
Hashtags make it easier for consumers to discover posts and engage in conversations surrounding a specific topic by filtering relevant content. For your business, hashtags contribute to exposure and make your content more discoverable. Top tip: from a brand awareness perspective, creating your own hashtag is a smart move and will serve to reinforce your brand identity.
6. Repurpose your content
Most businesses nowadays will be trying to boost their brand awareness across multiple networks, so it’s important to leverage content that fits the best practice of each platform. For example, let’s say you post a link to a case study on Twitter, taking the time to repackage it into an infographic for Instagram will keep your feed fresh, without having to create entirely new content.
7. Teach the masses
Educational and “how-to” content is widely sought after on just about every social network, and when done right, resonates with people so that they can't help but pass it on. Posting such content regularly positions you both as a positive resource and a thought leader.
8. Make influencer connections
Influencer marketing is one of the best ways to quickly raise awareness among your target audience by leveraging an industry leader’s followers to foster growth in your own business. The beauty about influencer marketing is that the audience is already there, all you need to do is establish a win-win partnership where both parties are offering amazing value to each audience. For more information on how your business can stand out on social media, speak to one of our strategists today. From research, to game plan, to execution - Prism has got you covered.