Help your B2B company succeed by integrating software with eCommerce

What is software integration?

What is one of the best ways you can make your B2B eCommerce business run smarter? Employ the right software and integrate it with your eCommerce platform, of course! There are numerous software applications available to help you run, manage and grow your business better and more efficiently. Taking it a step further, integrating the software with your website allows you to develop your B2B eCommerce business into a thriving enterprise. 

CRM software: Manage your client relationships right 

One of the top pieces of software to use for any business is customer relationship management (CRM) software. CRM software is a technology tool designed to help businesses manage and analyze customer interactions and data throughout the customer lifecycle. It typically encompasses features such as contact management, sales management, productivity tools, and customer support capabilities, enabling businesses to streamline processes, improve customer relationships, and drive sales growth. CRM software is especially important for business-to-business companies that deal heavily with repeat customers. 

Want to keep your customers coming back for more? CRM software will provide your business with valuable insights that can be used to enhance customer service, personalize marketing efforts, and optimize overall business strategies.

Benefits of eCommerce and CRM integration 

Integrating CRM software with your eCommerce platform can greatly benefit your B2B business:

• Integration allows you to easily share and store information between the eCommerce website and your CRM software. 
• Your sales and customer service teams will be able to find a customer’s purchase history and buying habits. 
• Having easily accessible information helps your customer service team quickly address order issues. 
• Your sales team will be able to use the information to sell products that are in line with items a customer has already bought.

When it comes to CRM software, there’s really no better in the business than HubSpot. Known for its comprehensive inbound marketing and sales software, HubSpot helps businesses attract, engage, and delight customers. It offers a range of tools and functionalities, including CRM, marketing automation, content management, email marketing, and analytics, all integrated into one platform. HubSpot is recognized for its user-friendly interface, powerful marketing automation capabilities, and emphasis on inbound marketing strategies, making it a popular choice for B2B companies looking to improve their online presence, generate leads, and convert them into loyal customers.

ERP software: Manage your business better 

Enterprise resource planning (ERP) software includes a wide variety of applications that help your business collect data from business processes and automate and streamline numerous business functions. ERP software can be used by everyone in your business, from the accounting department that needs a recurring task automated, to the sales force that wants to collaborate better. Using ERP software correctly will help your business save valuable time and resources while adding a major asset to your business. 

Benefits of eCommerce and ERP integration

ERP, or Enterprise Resource Planning, software helps you to manage your business more effectively by integrating various core business processes and functions into a single, comprehensive system. By centralizing data and facilitating real-time information sharing across different departments, ERP software enables you to streamline operations, enhance efficiency, and make more informed strategic decisions. It assists in automating and optimizing key business processes such as finance, human resources, supply chain management, and inventory control, leading to improved productivity, cost reduction, and enhanced collaboration among teams. Additionally, ERP software provides a unified view of the entire organization, allowing for better resource allocation, improved customer service, and increased agility in responding to market demands and changes.

Information from your eCommerce site can be automatically uploaded into your ERP software and readily available for your employees and on B2B mobile apps. Likewise, information such as real-time inventory can be extracted from your ERP software and available to your customers when they are making their purchase decisions. ERP software not only makes it easier for your employees, but it also makes it easier for your customers to choose to buy from your business. 

Prism Can Help

Integrating your software with your eCommerce website can help your business succeed, especially when done well. As a HubSpot partner, Prism Digital can make your HubSpot integration and migration simple and painless, so you can stop toggling between systems and provide an even better customer experience.