Google callout extension ideas for B2C ads

What are Google callout extensions?

Google callout extensions are a powerful feature within Google Ads that allow advertisers to add extra snippets of text to their search ads. These snippets, known as callouts, provide additional information about your business, products, or services. Unlike other ad extensions, callouts are not clickable but serve to enhance the ad by highlighting key selling points, offers, or unique aspects of your business. This means that you can use callout extensions to add detailed information to help differentiate your ad copy from your competitors.

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Why are callout extensions useful for B2C ads?

For businesses targeting consumers (B2C), callout extensions are invaluable for several reasons:

1. Increased visibility: Callout extensions make your ads more prominent by adding extra lines of text, making your ad stand out in a crowded search results page.
2. Enhanced ad quality: Google often rewards ads with higher quality scores if they provide more relevant and comprehensive information, leading to better ad placement and lower costs per click (CPC).
3. Highlight unique selling points: Callouts allow you to emphasize special features, benefits, or promotions that can sway consumer decisions.
4. Boost click-through rates (CTR): According to Google, ads with extensions can increase CTR by 10-15% on average, making them a crucial tool for improving ad performance.

How do you add a Google callout extension?

Adding Google Ads callout extensions is a simple process:

1. Sign in to your Google Ads account.
2. Navigate to ads & extensions > extensions on the page menu.
3. Click the plus button and select the callout extension.
4. Choose between the account, campaign or ad group level in the dropdown menu.
5. Create your new callout.
6. Once done, save your new Google callout extension.

Actionable Google callout extension ideas for B2C ads

To effectively utilize callout extensions, it's important to tailor them to your specific business and audience. Here are some actionable ideas for crafting compelling callouts:

1. Promotions and discounts

Highlight ongoing sales, seasonal discounts, or limited-time offers. These callouts can create a sense of urgency and entice consumers to click on your ad.

• "20% Off All Summer Apparel"
• "Buy One, Get One Free"
• "Limited Time: Free Shipping"

2. Product features and benefits

Showcase unique features or benefits of your products that set you apart from the competition.

• "Eco-Friendly Materials"
• "Durable and Long-Lasting"
• "Top-Rated Customer Service"

3. Customer guarantees

Assure potential customers with guarantees that can reduce purchase anxiety and build trust.

• "Money-Back Guarantee"
• "Free Returns"
• "Warranty Included"

4. Exclusive offers

Promote special offers that are exclusive to online shoppers or loyal customers.

• "Members-Only Discounts"
• "Exclusive Online Deals"
• "Sign Up for VIP Perks"

5. Shipping and delivery information

Emphasize convenience factors such as fast or free shipping, which are significant motivators for online shoppers.

• "Free Shipping on Orders Over $50"
• "Next-Day Delivery Available"
• "Fast, Secure Shipping"

6. Company values

Communicate your brand's core values or commitment to social causes, which can resonate with socially conscious consumers.

• "Ethically Sourced Ingredients"
• "Supporting Local Communities"
• "Carbon Neutral Shipping"

7. Popular products

Mention best-sellers or customer favorites to leverage social proof and attract interest.

• "Best-Selling Product"
• "Customer Favorite"
• "Top Rated by Users"

8. Service excellence

Highlight your service quality and customer satisfaction metrics.

• "24/7 Customer Support"
• "Over 1 Million Happy Customers"
• "Award-Winning Service"

9. New arrivals

Promote new products or latest collections to generate excitement and interest.

• "New Arrivals"
• "Just Launched"
• "Latest Collection"

10. Safety and security

Reassure customers about the safety and security of their transactions and personal data.

• "Secure Checkout"
• "Data Privacy Guaranteed"
• "SSL Encrypted Payments"

A Final Thought

Google callout extensions are a vital component of a successful B2C digital marketing strategy. By providing additional information and highlighting key aspects of your business, callout extensions can significantly improve ad visibility, relevance, and performance. Implementing the right callouts tailored to your audience's needs and preferences can lead to higher engagement and conversion rates. 

At Prism Digital, we can significantly enhance your business's Google Ads campaigns by leveraging our expertise to optimize ad performance. With continuous monitoring and data analysis, we adjust bids, targeting, and ad creatives to ensure maximum ROI. Additionally, our experience in managing budgets and understanding Google's algorithms can help your business achieve higher visibility and better ad placements, ultimately driving more traffic and conversions.

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