If you think that writing a good blog post just means using the right words, unfortunately, you’re mistaken! There are a lot of other factors that contribute to making your blog post a success.
So apart from the words themselves, you also need to consider:
Taking all of this into account (and we know it’s a lot), the experts at Prism have compiled these 7 modern blog writing techniques to elevate your blogging game. Not only this, but we’ve included some quality resources to guide you along the way.
Conduct thorough research to identify their interests, pain points, and preferences. Tailor your content to resonate with their needs and aspirations, as well as the potential stage of their journey.
Transforming Customer Journeys: A How to Ebook
Discover the importance of understanding your customers' pain points, motivations and drivers. In this Ebook, we’ll walk through the different customer journey stages, the benefits of customer journey mapping and how to create your own customer journey map. We’ll even share with you a free customizable template to get you started.
Captivating headlines are non-negotiable. Use power words, intriguing questions, or provocative statements to entice readers and encourage clicks.
Expert Techniques for Crafting Magnetic Blog Titles
Check out this complete guide to learn why great blog titles are so crucial. Inside you’ll find five proven techniques—with examples—to write head-turning blog titles.
Quality trumps quantity. Prioritize well-researched, informative, and engaging content that adds value to your audience. Incorporate multimedia elements like images, videos, and infographics to enhance readability and visual appeal.
Creating a Content Strategy: The Ultimate Guide
Rather than haphazardly churning out content and hoping it does the job, wouldn’t it make sense to document your efforts? In this guide, we’ll take you through the purposes of a content strategy, some content marketing examples and the essential elements of a powerful content marketing strategy.
Visual content continues to dominate digital platforms. Integrate eye-catching visuals, such as custom graphics, charts, and illustrations, to complement your written content and enhance comprehension.
8 Tips for Powerful Visual Storytelling
Take a look at these practical visual storytelling tips, along with some visual storytelling example stories and case studies for inspiration.
Incorporate relevant keywords naturally throughout your blog posts to improve search engine visibility. Pay attention to on-page SEO elements such as meta titles, meta descriptions, and headers to boost organic traffic and ranking.
Everything You Need to Know About SEO
In this Ebook, we’ll walk through the benefits and typical outcomes of great SEO. We’ll dive into our own proven process for finding and analyzing keywords that your ideal customers will be searching for, and run down the 5 types of SEO you need to boost your site traffic.
Encourage reader interaction by incorporating calls-to-action (CTAs), inviting comments, and facilitating social sharing. Foster a sense of community and dialogue around your blog to cultivate long-term relationships with your audience.
How to Increase Social Media Engagement [Free Calculator]
Here’s everything you need to boost your social media engagement, including pro tips, free tools, and inspiring examples of engaging posts.
Leverage analytics tools to track the performance of your blog posts. Monitor metrics such as traffic, engagement, and conversion rates to identify trends, gain insights, and refine your content strategy accordingly.
15 Amazing Blogging Insights Your Analytics Can Tell You
With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Enter... HubSpot’s guide to blog analytics!
By implementing these modern blog writing techniques, you can captivate your audience, drive traffic, and achieve tangible results in the dynamic world of digital marketing. Happy blogging!