Traditionally, running a marketing campaign churns up the same problems again and again: disconnected tools and channels make it challenging to measure results and the experience for your leads often feels disconnected. That's where inbound marketing comes in!
Unlike traditional marketing campaigns, inbound marketing campaigns are designed around one goal, across a variety of connected channels. According to Hubspot, “Inbound marketing is the idea of creating valuable content for your audience, with the goal of attracting customers who are interested in what you have to offer and then converting them into paying customers.”
Examples of inbound marketing include:
In its purest form, inbound marketing is a customer-centric approach to building awareness, trust and relationships with your audience. And as for using HubSpot? Well, HubSpot is the holy grail of inbound marketing. Using its tools, your team can align marketing and sales, offer highly-personalized messaging and make those all-important data-driven decisions.
A conversion path is a description, from your standpoint, of the steps taken by your website users towards a desired end. Implementing the right conversion path will effectively move website visitors smoothly through the buyer journey.
Let’s start simple by looking at the goals below. Which one is most aligned with your own?
This is far from a definitive list, but it gives you an idea of general business goals an inbound marketing campaign could help reach.
High-quality content is a must if you want to maintain your audience or (better yet) attract new prospects. However, it’s not easy to simply come up with new and interesting content without much thought or research.
When planned well, brainstorming can be a fun and effective way of producing high-quality content topics for your inbound marketing. Here’s a look at how you can lead a slam-dunkin’ brainstorm session:
Getting the most value from your marketing campaign means making it accessible to as many people as possible. If you want the most sales, sign ups, or entries, you have to spread your message and choose the channels on which you’ll run your campaign. This choice depends on your audience preference, budget, and brand engagement levels. Take a look at the current media channels you use to promote your company:
Most companies do not have a large built-in audience, so they must find other means to promote their content. A simple way to categorize these channels is paid, earned, shared, and owned (PESO).
This will look different for everyone, and depends on the channels you're leveraging and your end goal. You might measure email open rates, new Facebook likes, or product pre-orders. You can also track a combination of several helpful metrics. Here are a few examples:
HubSpot is a powerful inbound marketing platform, especially when you know how to get the most out of it. With Marketing Hub, all your marketing tools and data are on one easy-to-use, powerful platform. You’ll save valuable time and get all the context you need to to help you attract the right audience, convert more visitors into customers, and run complete inbound marketing campaigns at scale.
Here at Prism, we are a HubSpot partner agency, meaning we are certified HubSpot specialists who are trained in the CRM platform and HubSpot software hubs. Due to our team’s breadth of knowledge, we can advise your company on the platform's best practices and provide you with a bunch of recommendations that will set you up for inbound marketing success.
Why not schedule a call with us today?